META BUSINESS SUITE: GROWING THE CUSTOMER BASE
WHAT IS META BUSINES SUITE?
Meta Business Suite is a one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram (the Family of Apps). It centralizes tools that help you connect with your customers on all apps and get better business results.
MBS makes it easy to view notifications and respond to messages quickly. You can also create or schedule posts, stories and ads for your business, and you’ll find helpful insights to optimize your efforts as you go.
AUTOMATION
Goal: Increase number of valuable conversations businesses are having with their customers
Solution: Common questions can be answered instantly, improving overall responsiveness time (correlated to business ROI)
KEY LEARNING:
-
- Interest:
- Leads, user initiated conversations, ad engagement, business replies
- Customer LTV
- Curated marketing segmentation
- Sales:
- In-thread transactions, customer support, insights
- Reach:
- Posting, ads, marketing messages
OPPORTUNITY .
GUIDANCE
Goal:
Increasing % of SMBs that engage in their first 14 days by helping new users get familiar with Meta Business Suite and encouraging them to take core engagement actions.
Solutions:
First time use guidance Showcase the most valuable actions for a customer to take in the first 3 days.
Progressive Onboarding Introduce a onboarding surface on Home for the first 28 days
Contact
Get in touch with us to know more details about this property
Michelle Kapnias
Experience Design Leader
PLANNING
Goal:
Increase overall volume of sharing, cross FOA sharing, weekly active sharers, monthly active sharers and help businesses build advertising intent to scale their reach.
Solution:
The Planner provides a view of all scheduled social content across Meta platforms. MBS provides useful tips for when to plan content around global cultural moments.
DELEGATION
Goal:
Increase number of valuable conversations businesses are having with their customers
Solution:
Multi-admin: Increase SMB efficiency and increase response time of customer inquiries by allowing chats to be assigned to internal employees
CROSS DEVICE
Goal:
Meet SMBs where they are and maximize the outcomes of each interaction.
Solution Cross device:
For business owners and employees, running a business well means working on the go.
INCREASED BUSINESS AND CUSTOMER METRICS
Grew >20% Customer Engagement
Increased 2x Customer Base
