US BANK “PURPLE SUN”: UX VISION;
BRAND & CAPABILITIES INTEGRATION
Product Architecture Map
Ensure understanding of core product capabilities and the relationship between tools in E2E use cases. Breaking down capabilities allows Design to build them into new key workflows.
Product & Design Reviews
Ensure teams have frequent touchpoints with leadership to share ideas, gather feedback and work through challenges.
AUTOMATION
Goal: Integration of multiple brands and digital capabilities into one cohesive experience, showcasing the power of our platform to help customers fine tune their business goals, manager cash and workflows, and simplify decision-making so they can focus on their business. “A single platform leading to overall business success”.
Exploration: Break down all capabilities across product offerings into one cohesive experience, leveraging analytics and insights to drive discovery, adoption and engagement.
FOR ELAVON AND PARTNER BANKS AS WELL
We offer the same ecosystem/system to partner banks. Partner banks offer “Project Purple” as a white-labeled solution to their users/merchants
This simplified overall product offering and selling through various sales channels.
US Bank retains differentiator by offering “human touch” elements, i.e. our bankers, deeply embedded in the experience.
ECOSYSTEM:
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- Banking and Lending:
- Banking, Lending, Cards
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Web &
Ecommerce: - Domains, Hosting, Site Builder, E-commerce
- Admin Service:
- Bookkeeping & Accounting, Insurance, Legal, IT
- Vendor Management:
- Recruiting, HR & Benefits, Payroll, Scheduling & Time tracking
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Staff
Management: - Expense Management, Accounts Payable, Inventory Tracking, Supply Chain Management
- Business Operations:
- Point of Sale, Online Ordering, Appointment booking, Invoicing
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Payment
solutions: - Merchant Services, Payment gateways, Terminals and Hardware, Checkout, buy button, BNPL
- Customer Engagement:
- Email & SMS Mktg, Gift & Loyalty, Social Media & advertising
LEARN, MEASURE AND SHARE! .
MAKING THE BRAND SHINE…
Contact
Get in touch with us to know more details about this property
Michelle Kapnias
Experience Design LeaderTWO-YEAR ROADMAP WITH MEANINGFUL EXPERIMENTS
First integration between US Bank and Elavon
Aligned Metrics & Product/Technical Roadmaps across Brands
